Every year, Downtown Raleigh Alliance hosts an annual meeting to review past success and discuss how to enhance future opportunities. To build excitement at this year’s event, REVERED was asked to create a video that captures the essence of downtown Raleigh and clearly communicates how Downtown Raleigh Alliance is poised to continue helping the city grow.

REVERED responded with a video built on the idea of “Down the Road.” Both the idea and video capture the inviting, comfortable and forward-looking essence of Raleigh. The conversational phrase and engaging video highlight the great shops, restaurants, events and living spaces that are already right around the corner and those coming in the future.

Capability
  • Branding
  • Integrated Campaign
  • Video
Industry
  • Destination

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