Duke Dining, already recognized as one of the nation’s leading dining programs, needed to communicate their new vision for an even better dining experience. REVERED updated their logo, created a new identity, and developed communication tactics to effectively spread the word.
The contemporary logo features a green, open D stacked over the classic blue D. The stylized green lines bring to mind natural and nourishing food from the land, while the stacked Ds create a sense of depth, transparency and motion. Paired with compelling food imagery and a design language that incorporates the curves and colors of the logo, the Duke Dining identity captures the exciting vision of Duke Dining.
- Integrated Campaign
- Social Media Campaign