Melissa & Doug Entrepreneurs is Duke’s premier undergraduate entrepreneurship program where students are given the opportunity and support to turn their own business ideas into reality. The program called up REVERED to update the brand and create communication tactics that increased applications for this highly competitive year-long program.

REVERED worked with the client to create a visual update the helped communicate the extraordinary work being done by students and faculty through the program. This distinct look took into account Duke brand guidelines, while capturing the sense of fun and creativity that comes from the Melissa & Doug toy brand. The look, feel and personality were then clearly communicated through tactics including posters, a brochure, digital advertising and a paid social campaign strategy.

Capability
  • Branding
  • Integrated Campaign
  • Print
  • Trade Show Marketing
  • Website
Industry
  • Venture and Innovation

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