In 2012, the Duke Forward campaign launched as one of the most ambitious fundraising initiatives in the university’s history with a mission to raise $3.25 billion by June 2017. An annual impact report informs stakeholders of campaign progress and encourages continued support. After having their most successful year in 2015, Duke Forward wanted an online report that mirrored their momentum.
REVERED developed a theme for the report that effectively communicated the excitement, success and ongoing vision for the campaign. The digital report is easy to read and scan with facts and figures presented in visually appealing and easy-to-understand graphics. All together, the strategic and intelligent information design creates striking visuals, content hierarchy, and a sense of energy around the campaign.
- Venture and Innovation