In 2012, the Duke Forward campaign launched as one of the most ambitious fundraising initiatives in the university’s history with a mission to raise $3.25 billion by June 2017. An annual impact report informs stakeholders of campaign progress and encourages continued support. After reaching many of their goals in 2016, Duke Forward wanted an online report that truly showed the impact of the campaign.
REVERED developed a theme for the report that effectively communicated the real-life stories of the individuals and departments impacted by philanthropy. With a focus on video interviews, the website creates an engaging and immersive experience, bringing more visceral emotion to the numbers and truly emphasizing what Duke Forward accomplishes at the university.
- Venture and Innovation