Duke University is in the middle of renovating the West Union, creating a hub of Duke community with 13 different and unique restaurant venues. To promote the upcoming opening, campaign materials were created to highlight the amazing experience West Union will offer, and all the great ways to connect within the Duke campus center. Visuals don’t just show the food, but also capture moments, relationships, and the memories that can be made. To make sure students, faculty, and staff got the message, tactics included outdoor banners, table stickers, column wraps, window clings, emails, social messaging, and animation videos.
- Integrated Campaign
- Social Media Campaign