Founded in 1989, Manchesters Grill has long been a neighborhood favorite in the Raleigh area. As the community they serve has grown and evolved, so has their customer base—leading them to the need for an updated, more contemporary website. However, with more than 30 years of history, Manchesters wanted to remain true to core brand elements like their familiar logo and color palette.
Building on an established foundation, REVERED took time to understand the Manchesters brand, their neighborhood audience, and how the restaurant could clearly communicate with an expanding customer base. The updated website has a fresh and modern visual language that maintains the established Manchesters brand while integrating modern restaurant functionality (like promoting daily specials, soup of the day and more). The result is an online experience that accurately captures the Manchesters brand while engaging an audience that prioritizes family, friends, great food and good times.