After the success of developing the Mevii app and its sales materials, REVERED was asked to promote the brand directly to users through an advertising campaign integrated across traditional and digital media. The goal was to build brand awareness, inspire confidence in the app, make an emotional connection, and drive downloads.
With a combination of social media marketing, search engine marketing, video, custom microsites, and print executions, REVERED used strategic targeting maximize app downloads as cost efficiently as possible. The “You Empowered” campaign resonated with the target audience, and within three months app downloads increased 148%. Also during that time, Facebook followers increased from 78 to over 4700, a 5813% increase. Since July 2015, the Mevii video has received more 700 views.
- Integrated Campaign
- Social Media Campaign
- Trade Show Marketing
- Biotech and Health