For years, Pappas Capital was without its own unique brand, primarily relying on its sub-brand, Pappas Ventures, for outward marketing communications. After a significant brand reorganization effort, Pappas Capital came to REVERED for help creating a website that accurately represented the Pappas Capital parent brand, its three sub-brands, and the brand hierarchy.
The website is clean, professional and intuitive, clearly positioning Pappas Capital as an industry leader and amplifying their expertise across the sub brands. Special consideration was given to flexibility and growth, allowing the brand and sub-brands to grow within the existing site framework while also accounting for the possible future expansion of the sub-brands to their own sites—similar to the Pappas Ventures sub-brand.
- Biotech and Health
- Venture and Innovation